- Hey everyone, I'm Nina Zadeh with Sidewalker Daily. And in today's article, we are going to talk about a super exciting topic. Which I know so many of the people I work with wanna know more about. And it's how to make money on TikTok. If you're new to our channel, welcome. I'm gonna give you the quick little blurb on who we are so you can kind of understand how Sidewalker Daily and me, how I fit into the big picture of social media. So, our agency, Sidewalker Daily, we work with brands on influencer campaigns. And we also work with influencers and content creators on you know monetizing their businesses, on setting up sustainable businesses. So I work with tons of different content creators.
And I know that TikTok is like where so many of you guys want to go to, wanna be on. But you wanna make sure you can monetize on it. And that you're spending all this time creating like content for nothing. Which I totally respect and get. So in today's video, I'm gonna dive deep into ways that I think that you can monetize your TikTok. Now, but before I do, I do wanna mention that we've created an audio seminar that is on all things TikTok.
So it's not just the monetization. We talk about brands and how to work with them and just like, literally everything you think of about TikTok in over an hour audio seminar. So I'm gonna link that below. And that way you guys can learn more if you know, you are looking to learn more than just monetization. But if monetization is what you're looking for, then you are in the right place. So, let's jump in.
So for now, TikTok does not have a way to monetize, so to speak. So I know a lotta YouTube creators, you know, once you get to 1000 followers and like 4000 hours of watch time, you can enable ads. Well TikTok doesn't have that, yet. And please note the operative word yet. Because I'm quite positively sure that it's coming down the pipeline. I've read tons of interviews with TikTok's different staff and they, you know, it really seems that TikTok is gonna enable some sort of monetization function on the ad side so creators can get, you know, an ad share, they way that they do on YouTube. But as of now, that is not the case. But, with that said, it's important to know that TikTok has created a creator marketplace. So let's start there.
The creator marketplace is place where TikTokers can go and sign up and brands can sign up. And it kinda matches you guys together. So we're also leave the link below on the TikTok creator marketplace so you can sign up and you can investigate and you see if it's something, you know, that you're interested in joining. I think it's really smart because it is allowing, you know, transparency and getting brands and creators to like engage which is always a good thing. Another big way to monetize on TikTok is using your TikTok fame, so to speak, and then transferring it to other social media platforms.
So let me explain. If you create really killer content on TikTok, and that happens to go viral or even just gets a lotta hits, you can then use, like piggyback off all those views and all that leverage, and drive traffic to either your YouTube, your Instagram, to other social media platforms. Now it's important that you guys also note that like you don't wanna put all your eggs in one social media basket. Now I don't think that you should be doing every single platform because that can cause burnout and like, you know, drain you guys. But I do think it's important to think strategically. Transferring your viral content that you can put on TikTok and then helping that grow your Instagram is a smart business move. Because if, for whatever reason TikTok goes away, then you've been able to transfer these followers or this audience to a second platform.
So in order to that, you really do need to focus on doing some research on creating that content that is gonna go viral, that is gonna go, you know, get those views that you're looking for. So creatively you'll have to push yourself to find out, you know, what's hot, what's exciting. You can use TikTok hashtags. On the discover page, you'll be able to see which hashtags are trending. And you know, you can jump in into that conversation. It's really important for you guys to think about that when you're trying to monetize, like creating cool content that's gonna hit, and that that way you can transfer those followers to another platform. One thing that is important to note, regardless of whatever social media platform you are on, creators and influencers that have higher engagement, not necessarily followers, but like really really high engagement on their page, you know, that is what brands want ultimately.
So, you know, you're gonna wanna work on obviously creating consistent content for TikTok so that it can help grow your following and grow that audience, you know, engagement and as well as connection and trust. So make sure when you're thinking about, you know, yes, you wanna create viral content to transfer those followers over to another platform, you also wanna think about ways that you can really just like grow your TikTok audience. And grow that engagement and that trust. And they way you do that is you know, producing quality content consistently. Another way that you can monetize your influence, is once reach 1000 followers on TikTok, TikTok allows you to go live.
And there's this functionality now with TikTok that when you can go live, the people that are watching, you know, your lives, can kinda donate to you. It's like a really interesting concept that now like viewers can donate to you. And though the exchange rate isn't particularly high, it does enable you to monetize your content. So if you grow your followers and your able to get, you know, 1000 followers on your TikTok and you go live, let's just say often, you know, that's where you can talk about products that you're endorsing. Or you can talk about, you know, whatever it is that you are looking to promote at that time. And then the people that are watching can donate to you, you know, financially, and that's another way that you can monetize. Another way you can monetize your influence on TikTok, is by working with brands, the same way you do on other platforms. So if you're an influencer that is looking to get on TikTok and you're already monetizing with brands and sponsorships in different ways on whether it's Instagram or YouTube, use that philosophy on TikTok.
Now what I think would be really cool and really innovative and important and all that good stuff, is to go the brands that you already work with and tell them you know, "Hey, I'm joining TikTok, "I'd love to create some content for you." Obviously you wanna try and monetize that content. But if you don't have any examples of TikTok work so to speak in your portfolio, then maybe you could figure out like a trade system with the brands. Maybe the brands aren't on TikTok either and it could be like a win-win for both of you like to discover this platform together. I think that's like a cool way to, you know, dive into TikTok and monetize your content from the get. Because you're basically going to the brands that you've already worked with, and being like, "Hey, I wanna grow your TikTok or I wanna, you know, "not only grow your TikTok," the brand's, "but I wanna grow mine "and incorporate your brand into my story." So, it's kind of like testing a little bit.
Like you can work with a brand to test, you know, different strategies and different content videos and different like tools and stuff. And always again, as a creator, you wanna think about using these tests to not only support your work, but build your portfolio. So definitely keep that in mind when you're trying to monetize your TikTok influence. So, while there are tons of other ways you can monetize your TikTok influence which I go into in the audio seminar, I'm gonna end on this one. So, I'm a consultant for tons of different brands and influencers. And I have worked in this space for a long time so I believe in consulting. The difference is I'm not gonna tell people not to do what I do. I actually want the people I work with to become successful. So if you're a TikTok wiz and you are good at TikTok, especially before anyone else gets good at it, I would totally recommend to start you know, your own TikTok consulting services that you can not only create that content for different brands that you're looking to work with, but you can actually speak intelligently to your clients about you know, what TikTok is and why they need to get on it.
And you know, charge for your time and your knowledge. I think that, you know, if you're on TikTok and you really understand it and you really feel good about this app and like you could teach others confidently, then I would absolutely recommend doing so. Because by developing like a consulting style business, you know, you get to work for yourself, you get to charge your own hourly rate and it's a great way to monetize the knowledge that you already have. So I hope you guys enjoyed this article on all things TikTok and monetization.
Again like I said, we have an audio seminar. I'm gonna link that below. It goes into everything. And I'm really excited about TikTok so you're definitely gonna wanna check that out. If you enjoyed this article, make sure to give it a like, comment, subscribe. And I will see you in the next video..